-
It’s Still the Economy, Stupid
Let’s face it, the economy isn’t turning around as quickly as we would like. But inaction will only make things worse for your business. The smart business owner understands that surviving is not simply about maintaining his or her clientele but expanding it as well. Finding inventive and affordable ways to promote your business, product… Continue Reading
-
Calendar of Events: July
Branding Ideas has been compiling monthly lists of possible occasions worth celebrating this summer. Remember to always seek out holidays and special occasions that fit with your business’s brand and message. Not surprisingly, July is National Grilling Month and National Hot Dog Month, but did you know it’s also Social Wellness Month and Women’s Motorcycle… Continue Reading
-
Extreme Marketing
We’ve always encouraged people to think outside the box, and video game developer THQ has done just that. The company launched the latest installment in its popular first-person shooter game “Red Fraction,” titled “Red Fraction: Guerilla in London,” by taking the guerilla to the extreme. THQ’s promotions department placed 100 copies of the new game… Continue Reading
-
The Price of an Apple
The hefty $399 pricetag of Apple’s iPhone didn’t stop tech junkies and PDA aficionados from lining up to snag one when they went on sale a few years ago. But surprisingly, Apple commands just a tenth of the smartphone market. And in the current economic environment, price is what’s going to separate the Davids from… Continue Reading
-
Calendar of Events: June
As we mentioned in our last post, summer isn’t the time of year when clients, suppliers or customers expect corporate gifts, which means that if you do decide to use the season as an opportunity to launch a special promotion or just send out a special thank-you to your most valuable associates, it could potentially… Continue Reading
-
Promotional Gift Ideas for Summer
All summer long we’re going to be brainstorming ideas for new and exciting promotional items and gift-giving ideas for the season–while we’re lounging poolside, of course! There are plenty of affordable ways to promote your business, brand or project for the warm weather. One of our favorite ideas is a 6-inch multicolor inflatable beach ball,… Continue Reading
beach, beach ball, corporate gift, frisbee, fun flyer, mini fridge, picnic basket, promotional ideas, summer -
Twitter Nation
In case you hadn’t noticed, Twitter is inescapable. Everyone from college students to “power moms,” who are described by Greta Weiner of the Internet marketing company GWDC LLC as “moms who are very busy, but want to keep up with what their kids are doing and keep up with the latest information,” are all atwitter.… Continue Reading
-
Defining Your Brand
Dictionary.com defines the verb “brand” as the following: 1) to label or mark with or as if with a brand; 2) to mark with disgrace or infamy; stigmatize; 3) to impress indelibly; 4) to promote as a brand name. No business wants to be branded with disgrace or infamy, but oftentimes re-branding can reverse damage… Continue Reading
-
Google Places First TV Ad
Advertising Age is reporting that Google is placing its first-ever television ad. The commercial, which is already posted on YouTube, is part of a multi-platform campaign to push Google’s new web browser Chrome and will air on Echostar’s Dish Network and several NBC Universal cable channels, including CNBC. Google is a minor player in the… Continue Reading
-
M Is for "Evolve"
No, we don’t need a lesson on the alphabet. But a post on TIME.com’s TV blog Tuned In yesterday got us thinking about the evolution of branding. The “M” in MTV hasn’t really stood for “music” since the early ’90s, and a new press release announcing the pop culture cable network’s “diverse new programming slate,”… Continue Reading