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Feel Good, Inc.
There seems to be a Jamba Juice popping up on almost as many corners as Starbucks. In recent weeks the smoothie chain has passed out thousands of prepaid Metro Cards for the New York City subway and tickets for the cable cars in San Francisco. They’ll be doing so in large cities across the country… Continue Reading
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Having a Mental Block?
Trying to come up with a unique idea to promote your business or project? That’s what Branding Ideas is here for. The Mental Block, which can be twisted into all sorts of different shapes, is a great way to keep your brand on your client’s brains. You get six imprints for the price of one!… Continue Reading
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Calendar of Events: October
October is Self Promotion Month. It also happens to be Women’s Small Business Month. But even if you’re not a one-person operation or a woman-owned business, there plenty of monthly, weekly and daily observances on which to capitalize and promote your business, new product or project this month. There are several health-related observances: Health Literacy… Continue Reading
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Usability
Repetition is key to imparting a good message, and promotional items that are usable, ones that your clients and customers will keep returning to, are the ones that carry the most bang for their buck. Economic indicators suggest that the recession is turning around, but most of us aren’t feeling it yet, which means being… Continue Reading
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Advertising and Socialism
No, not that kind of socialism. We’re talking about social networks like Twitter and Facebook. Social networks aren’t exactly new anymore, but in the timeline of advertising, they’re fairly new models. These networking sites and other communications platforms have become central to our online and social experiences (Twitter and Facebook are two of the most… Continue Reading
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What Is Sideways Advertising?
Sideways advertising is something you’re probably already familiar with and don’t even realize it. One of the oldest and most reliable forms of sideways advertising, which can basically be defined as anything other than traditional marketing for which you pay, are employees, partners and clients, even past customers, who pass on valuable information about your… Continue Reading
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Mariah Carey Sells Out
It’s no secret that the music industry has been struggling to boost profits amidst decreasing sales and a broader array of media for consumers to, well, consume. Island Def Jam, the music group whose artists include Mariah Carey, U2, the Killers, Kanye West and others, recently announced that will start integrating branded advertising in their… Continue Reading
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Calendar of Events: September
September is chockfull of holidays and special observances, which means there are countless opportunities for you to promote your business, new product or project. First and foremost, September is National Coupon Month, College Savings Month and next week (the 7th through the 11th) is National Payroll Month. And of course, Monday, September 7th is Labor… Continue Reading
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The "You" in YouTube
If you’ve been on YouTube lately (and we’re sure you have, probably right before you came to the Branding Ideas blog!), you’ve undoubtedly noticed a pop-up advertisement appear on the bottom of the viral video you watched. Google, which bought YouTube in 2006 for a whopping $1.65 billion, is attempting to monetize its user-uploaded content,… Continue Reading
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USB 101: Packaging & Accessories
Once you’ve decided on what kind of USB flash drive to use for your promotional campaign and what content, if anything, you’re going to pre-load the drives with, it’s time to decide on packaging and accessories. Depending on the company and manufacturer with which you’re working, there are a variety of custom shapes and sizes… Continue Reading