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USB 101: Auto-Run
If you’re planning to pre-load custom-branded promotional USB flash drives with specially tailored content for your clients or customers, you might want to opt for flash drives that support a function called “Auto-Run.” Not all standard drives offer Auto-Run, but it’s especially useful and effective in getting your message and content across: When the user… Continue Reading
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USB 101: Security and Password Protection
One of the reasons USB flash drives make such great promotional items is because they’re reusable, small and lightweight, convenient and portable. You can load your promotional flash drives with tons of valuable information, images and other goodies for clients and prospective customers. The problem which promo items that are small and portable, however, is… Continue Reading
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Famous Logo Makeovers
Covering similar territory as a topic we posted back in March (“What’s in a Logo?“), CNNMoney.com posted an article yesterday titled “What’s in a New Logo?” It’s an interesting piece about how big brands like Apple, Starbucks, British Petroleum, IBM, Kraft Foods, Procter & Gamble, UPS, Walmart and Xerox have evolved their identities, often with… Continue Reading
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USB 101: Data Loading and Data Locking
USB drives are a fantastic way to promote your business, brand or project. They’re useful, re-usable, easy to ship and affordable–especially when purchased in bulk. Not only do USB drives provide an opportunity to showcase your logo or other information on the outside, but data loading allows you to pre-load the drives with specially tailored… Continue Reading
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USB 101: Why Do Flash Drive Prices Fluctuate?
The average price for a USB flash drive is in a constant state of flux. Branding Ideas wanted to find out why. After doing some research and talking to some of our key suppliers, we discovered that the answer is quite simple: Prices fluctuate based on supply and demand. There are only a small handful… Continue Reading
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USB 101: Eco-Friendly Flash Drives
As we mentioned in our ECO Cheat Sheet last spring, eco-friendly promotional items are on the rise, and as USB flash drives become more and more popular, the need for eco-friendly drives is also increasing. But what are the things you should look for or ask about when searching for USB drives that aren’t harsh… Continue Reading
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Calendar of Events: August
Branding Ideas has been compiling monthly lists of possible occasions worth celebrating this summer. Remember to always seek out holidays and special occasions that fit with your business’s brand and message. August is Black Business Month, so if you’re a black business owner, now is the perfect time to toot your own horn and celebrate… Continue Reading
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Little Brown Bag = Big Idea
It’s as universal a symbol as the American flag or the McDonald’s yellow arch. Almost. If you’ve ever been walking down the street or riding the subway and seen someone carrying a paper bag with the words “Little Brown Bag,” “Medium Brown Bag” or “Big Brown Bag” written on the side in dark brown letters,… Continue Reading
Big Brown Bag, Bloomingdale’s, Little Brown Bag, McDonald’s arch, Medium Brown Bag, Michael Vollbracht -
Three Things to Remember When Re-Branding
Your brand is constantly evolving, and every once in a while you make a big leap. All major businesses do it. Web sites do it. Even supermarkets do it. If you haven’t changed your logo, web site, product line, slogan or other vital component of your brand at some point or another, you’ve undoubtedly thought… Continue Reading
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Kindle Advertising?
Imagine opening up your favorite novel and finding an advertisement splashed across the page. Well, that might be exactly what’s happening in the publishing industry. Amazon.com has sold over one million of its Kindle devices since it launched two years ago, and the company recently filed patents for applications that would allow advertising on the… Continue Reading