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Mapping It Out
Design is an important part of what we do here at Branding Ideas℠. Coming up with new and creative promotional ideas that help communicate your message and brand is essential, but the design of your promotional items, your logo, and your product packaging are just as vital. The New York MTA will unveil their new… Continue Reading
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Pac-Man Gobbles Up Google
Last Friday, Google turned its logo into a usable Pac-Man game. The gimmick was in celebration of the vintage game’s 30th anniversary. According to time management tool RescueTime, Google users spent near 5 million hours playing the game. Ironically, it wasn’t immediately clear whether the logo was actually a playable game or just another inventive,… Continue Reading
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Making the Grade: Seattle’s Beats Coffee
Seattle’s Best Coffee, which was acquired by Starbucks in 2003, unveiled a new logo design this week and it’s been causing quite a…stir. Following the recent trend popularized by President Obama’s 2008 election campaign logo and Pepsi’s controversial re-branding, the coffee franchise’s new logo is simple, sleek, and a little bland. We dig the coffee… Continue Reading
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Links for the Week
Each week, we’re going to post links to websites, articles, and videos that caught our attention. Find something you think our readers might be interested in? We want to know! Experian is ditching their Freecreditreport.com band. Read the details at Brandweek. We stumbled across the very cool how rich are you? website (brought to you… Continue Reading
Brandweek, Freecreditreport.com, Global Rich List, Poke, promotional ideas, Shake Weight, Shake Weight for Men -
Making the Grade: MTV’s New Logo
MTV’s iconic logo recently got a facelift – or a tummy tuck, to be more accurate. It’s been years since the MTV mother channel has played an entire music video, opting instead for trashy reality shows like Jersey Shore, and the slogan “Music Television” has become completely irrelevant. The new logo is more transparent, and… Continue Reading
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Making the Grade: 2012 Summer Olympics
Continuing Branding Ideas’ look at some new, recent, and vintage logos, branding and packaging, let’s check out the logo for the 2012 Summer Olympics in London, which was designed by Wolff Olins and was unveiled to much chatter back in 2007. The design has received mixed reviews at best. We think this logo is confusing… Continue Reading
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Making the Grade: EarBudeez Earbuds
Over the next couple of months, Branding Ideas is going to take a look at some new, recent, and vintage logos, branding and packaging and rate them on a scale from A to F. First up is EarBudeez’ new line of earbuds that are being cleverly marketed as “earbuds with big personalities.” With a variety… Continue Reading
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Pixar Goes Viral
Disney’s Pixar has unveiled a fake TV commercial, purportedly from 1983, promoting a new character from Toy Story 3, Lots-o’-Huggin’ Bear. Branding Ideas thought this was a clever way to introduce the new character as well as the latest in the animated franchise, following 1995’s Toy Story and 1999’s Toy Story 2, which grossed a… Continue Reading
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Calendar of Events: May
Each month Branding Ideas compiles a list of possible occasions your business can use to help promote your products and events. Remember to always seek out holidays and special occasions that fit with your business’s brand and message. Next Sunday is, of course, Mother’s Day, but there are other May holidays and observances that provide… Continue Reading
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Calendar of Events: November
The holidays are just around the corner, which means there are plenty of ways to promote your brand this season. November is a month of thanks: In addition to Veteran’s Day and Thanksgiving Day, it’s also Military Family Appreciation Month, National Family Caregivers Month and National Scholarship Month. These and other occasions provide the perfect… Continue Reading