Branding Ideas℠

Mapping It Out

Design is an important part of what we do here at Branding Ideas℠. Coming up with new and creative promotional ideas that help communicate your message and brand is essential, but the design of your promotional items, your logo, and your product packaging are just as vital. The New York MTA will unveil their new NYC subway map design in June and, being the New Yorkers that we are, we’ve got an opinion! The new design is cleaner and clearer, and the color contrasts are a nice improvement, but we preferred the city parks in the bolder emerald green of the 1998 may design, as opposed to the new olive color. We think parks should err more on the side of tree color than dog urine, and they’ll be easier to find on a map. The subway lines now have a dark gray shading, intended to make them stand out more, but that could potentially cause confusion for people who use the MTA subway map to look for streets and intersections too. But these are minor complaints, and overall the map is an improvement over the last incarnation, and a big improvement over the grid maps used back when polyester bell bottoms were chic. Check out The New York Times for a more detailed look at MTA subway maps past, present and future!

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