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QR Codes: Advertising
If you live in a metropolitan area, you’ve no doubt seen Quick Response codes on billboards, subway banners, and other highly visible advertising. You may have also seen them in those old fashioned things called print ads. QR codes are a fantastic way to translate your offline presence with your online branding plan. And like… Continue Reading
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QR Codes: Business Cards
We’ve been talking a lot about Quick Response codes, two-dimensional codes that direct users to an online location with more information about a product, company or individual. Well, remember things called business cards, little pieces of paper with your contact information on them that you pass out to new people you meet in real life?… Continue Reading
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Calendar of Events: March
March is National Nutrition Month! If your business revolves around food, this is a great chance to promote your brand or a new product. Even if it doesn’t, there are plenty of ways to take advantage of this kind of promotional opportunity. Edible promo products are all the rage, and what better way to thank… Continue Reading
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QR Codes: Boost Your Social Network Presence
We recently introduced you to Quick Response codes, two-dimensional codes similar to bar codes that send users a website or direct information about a product, company or individual. One way to use these codes to boost exposure of your brand, company or product is to send users to your Facebook or Twitter page rather than… Continue Reading
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QR Codes: Boosting Online Traffic
Last month we introduced you to Quick Response codes, two-dimensional codes similar to bar codes that, when scanned by your mobile phone, send users a website or direct information about a product, company or individual. Sending users to an official website is one of the more obviously practical but incredibly effective ways to use QR… Continue Reading
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Calendar of Events: February
Each month Branding Ideas compiles a list of possible occasions your business can use to help promote your products and events. Remember to always seek out holidays and special occasions that fit with your business’s brand and message. Today is Groundhog Day (and yes, Spring is on its way!), but there are plenty of other… Continue Reading
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QR Codes: The Future Is Here
In the future, we will all be branded with individual bar codes on our wrists or the backs of our necks. At least that’s the popular fictive prediction. Well, we might just be one step closer to that with Quick Response codes, which took off in Japan and are finally making waves on this side… Continue Reading
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Warning Signs: Innovative T-Shirt Detects Pollution
We all remember Hypercolor clothes, right? Those tacky t-shirts everyone wore in grade school that just begged to be slapped as you walked down the hall to class. Well, grad students Sue Ngo and Nien Lam of the Interactive Telecommunications Program at New York University, have taken the concept to practical, and eco-friendly new heights… Continue Reading
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Minimalist Packaging
We stumbled across this study of using minimalism in a maximalist market. Of course, it’s just an exploratory exercise, but it meets design guru Dieter Rams’s 10th principle: good design is as little design as possible.” Now, if all branding was stripped down completely, it could make for a very unusable shelf experience. It might… Continue Reading
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Calender of Events: June
Here at Branding Ideas, ideas are our business. The best way to come up with a unique idea to help promote your brand, product or event is to start with something small and toss the idea around for a while and see if something more substantial grows out of it. For example, each calendar month… Continue Reading
Events & Holidays, Father’s Day, First Day of Summer, Flag Day, journals, National Diary Month, promotional ideas