We stumbled across this study of using minimalism in a maximalist market. Of course, it’s just an exploratory exercise, but it meets design guru Dieter Rams’s 10th principle: good design is as little design as possible.” Now, if all branding was stripped down completely, it could make for a very unusable shelf experience. It might prove difficult to find a brand you like if all the containers were just a simple logo plastered on a single neutral color. But it’s interesting to see the layering of design elements that add visual complexity and, when done well, differentiate the packaging. One this is for sure, this approach meets design guru Dieter Rams A middle ground between the cluttered packaging we see today and what’s proposed here might be the answer. What do you think?