Tag: Quick Response Codes

The folks over at Mashable have a nice slideshow of QR (quick response) codes that break the mold and show just how much flexibility there is in the form.
We have mixed feelings about QR legibility.

On the one hand, it is sort of exciting to point your reader at an image without any idea where you are going to be taken. On the other hand, inserting something recognizable into your symbol might be the very thing necessary to get someone interested enough to scan.

Following the installation of a QR billboard advertisement for TIME Magazine near Time Square in New York City last winter, self-proclaimed Captain of The QR Code Galaxy, Nick Ford, reported on some issues between unfriendly designer codes and code readers, as well as questioning the quality of some of the linked content.

source: qranywhere

Incompatibility issues and the “gee whiz” factor of technology trumping content…do these issues sound familiar to anyone?

If you are new to QR codes and want to know more about them, check out 20 Interesting Things: QR Codes by the folks at the Lucky RethinkTank.

Hello, World

QR Codes: Scavenger Hunts

March 25, 2011 Technology

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By now you probably already know that Quick Response codes are two-dimensional codes similar to traditional bar codes that, when scanned by your mobile phone’s camera, can be decoded using downloadable software. We’ve talked about some basic ways you can use QR codes to promote your product or business – or even yourself – and there are potentially countless other creatives ways to use this new technology. Spring is officially here, and who doesn’t love a fun scavenger hunt? In an eggshell, hunters can search for printed QR codes throughout a building, city or other location and redeem digital prizes for finding them. This is a fun way for a small business to boost its brand exposure locally.

Need some ideas for how you can use QR codes to boost your online presence, or got some ideas we haven’t thought of that you’d like to share? Let us know!

QR Codes: Boost Your Social Network Presence

February 18, 2011 Technology

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We recently introduced you to Quick Response codes, two-dimensional codes similar to bar codes that send users a website or direct information about a product, company or individual. One way to use these codes to boost exposure of your brand, company or product is to send users to your Facebook or Twitter page rather than simply direct them to your website. Users can then “like” or follow your page, which means you’ve got a direct line to a potential new customer. You can even use QR codes to automatically generate a “like” for your Facebook page!

QR Codes: The Future Is Here

January 28, 2011 Technology

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In the future, we will all be branded with individual bar codes on our wrists or the backs of our necks. At least that’s the popular fictive prediction. Well, we might just be one step closer to that with Quick Response codes, which took off in Japan and are finally making waves on this side of the Pacific. QR codes are two-dimensional codes similar to traditional bar codes that, when scanned by your mobile phone’s camera, can be decoded using downloadable software, providing the user with a direct link to a website or more information about a product, business, or person. This is a fascinating new interactive marketing tool that can be used to provide consumers with up to date information and even help individuals market themselves more effectively (by, say, including a QR code on your business card or resume). You can even use QR codes to send private messages to individuals! Branding Ideas will be brainstorming new ways you can use these codes to enhance your business’s promotional efforts, so check back here regularly!