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Tag: Twitter

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Where Tweet Meets Seat

We stumbled across Chris McNicholl’s TweetingSeat at modern design site Design Milk. TweetingSeat is “an interactive park bench which is designed to explore the potential for connecting digital and physical communities.” The bench takes photos of its environment and users and uploads them to a live Twitter feed. McNicholl’s interactive installation encourages users to interact with other users and communities in a cool and novel way. It makes us wonder what other ways we can fuse digital and physical to promote brands and ideas.

QR Codes: Business Cards

We’ve been talking a lot about Quick Response codes, two-dimensional codes that direct users to an online location with more information about a product, company or individual. Well, remember things called business cards, little pieces of paper with your contact information on them that you pass out to new people you meet in real life? Well, adding a QR code is a more up-to-date way to send people to your official website, Facebook or Twitter page.

Need some ideas for how you can use QR codes to boost your online presence, or got some ideas we haven’t thought of that you’d like to share? Let us know!

QR Codes: Boost Your Social Network Presence

We recently introduced you to Quick Response codes, two-dimensional codes similar to bar codes that send users a website or direct information about a product, company or individual. One way to use these codes to boost exposure of your brand, company or product is to send users to your Facebook or Twitter page rather than simply direct them to your website. Users can then “like” or follow your page, which means you’ve got a direct line to a potential new customer. You can even use QR codes to automatically generate a “like” for your Facebook page!

Advertising and Socialism

No, not that kind of socialism. We’re talking about social networks like Twitter and Facebook. Social networks aren’t exactly new anymore, but in the timeline of advertising, they’re fairly new models. These networking sites and other communications platforms have become central to our online and social experiences (Twitter and Facebook are two of the most popular sites on the Internet), and yet they’ve struggled to develop advertising-driven revenue. It’s partly because they’ve failed to prove to marketers that they’re going to get enough bang for their buck. The biggest reason is that most people who use social media are there to interact with their friends, family and colleagues, not a company that’s trying to sell them something. However, consumers of TV and print have long accepted that paid ad placements are part and parcel to their viewing and reading experiences, and in recent years even moviegoers have relucantly accepted commercials in theaters despite lots of initial pushback. So maybe time is the answer. As social networking becomes broader, used for business and other means, perhaps we’ll be more open to it. The key to any advertising endeavor, of course, is to assess what the opportunities and risks are for your company and, of course, find out who’s doing it right. After all, someone has to take the first plunge!

What Is Sideways Advertising?

Sideways advertising is something you’re probably already familiar with and don’t even realize it. One of the oldest and most reliable forms of sideways advertising, which can basically be defined as anything other than traditional marketing for which you pay, are employees, partners and clients, even past customers, who pass on valuable information about your brand. In other words, grass-roots word-of-mouth by people who carry your company’s message. Another tried-and-true form of sideways advertising is philanthropic endeavors and community involvement, which is as simple as sponsoring an event that shares the values of you and your business. Doing something good can benefit the world and your bottom line. A new addition to the world of sideways advertising is online social networking. Websites like Facebook and Twitter, oft-mentioned in these pages, can help build your business’s image and overall branding. And cross-polinating between traditional marketing approaches and social networking is a great way to maximize both. About to launch a new traditional ad campaign? Tweet about it!

Twitter Nation

In case you hadn’t noticed, Twitter is inescapable. Everyone from college students to “power moms,” who are described by Greta Weiner of the Internet marketing company GWDC LLC as “moms who are very busy, but want to keep up with what their kids are doing and keep up with the latest information,” are all atwitter. If your business is not already twittering, you should start. It’s a great way to stay in touch with existing clients and customers and an even better way to attract new ones. posted a great article yesterday on how to build your personal brand on Twitter. Twitter itself is an expanding business that, according to, is expected to grow three-fold by next year. Impressive numbers, to be sure. A post on the official Twitter blog yesterday, however, dismissed traditional web banner advertising: “The idea of taking money to run traditional banner ads on has always been low on our list of interesting ways to generate revenue.” Instead, the social media upstart is exploring ideas like “account authentication, management tools, and discovery mechanisms” that facilitate “connections between businesses and individuals in meaningful and relevant ways.” If you’re scratching your head and wondering what the savvy brains who came up with the pithy communication concept that has taken over the nation are talking about, they’re happy to tell you that they’ll “keep you posted” on the matter. Cute.

Google Places First TV Ad

Advertising Age is reporting that Google is placing its first-ever television ad. The commercial, which is already posted on YouTube, is part of a multi-platform campaign to push Google’s new web browser Chrome and will air on Echostar’s Dish Network and several NBC Universal cable channels, including CNBC. Google is a minor player in the internet browser market, behind biggies like Microsoft’s Internet Explorer, Mozilla’s Firefox, and even Apple’s Safari, but the company is betting that a mix of traditional marketing like TV ads combined with their strategic online presence will pay off. Other industries are being forced to think outside the box these days too. The publishing industry has changed quite a bit in recent years, with books being rush-released to keep up with consumers’ technology-fueled demand. Self-publishing is becoming more and more popular, and even the marketing departments of traditional publishing houses are trying to find new ways to reach prospective readers as budgets get slashed and attention is being pulled to newer mediums. Some publishers and authors are using a more grass-roots approach, using social media like Twitter to get fans to help promote and generate buzz about new releases. Finding new ways to reach potential customers is key to growing your business, brand or product. Try something new and explore unique marketing opportunities and previously untapped resources. After all, necessity is the mother of invention…and reinvention.