Disney’s Pixar has unveiled a fake TV commercial, purportedly from 1983, promoting a new character from Toy Story 3, Lots-o’-Huggin’ Bear. Branding Ideas thought this was a clever way to introduce the new character as well as the latest in the animated franchise, following 1995’s Toy Story and 1999’s Toy Story 2, which grossed a combined $437 million in the U.S. Audiences can see Lots-o’-Huggin’ Bear in action on the big screen on June 18th.