Let’s face it, the economy isn’t turning around as quickly as we would like. But inaction will only make things worse for your business. The smart business owner understands that surviving is not simply about maintaining his or her clientele but expanding it as well. Finding inventive and affordable ways to promote your business, product or project is essential to surviving a roller-coaster economy, and Branding Ideas is committed to exploring new ways to do that. Falling back on some good, old-fashioned, reliable branding ideas, however, is a great place to start. Here are three oldies but goodies:

1. Custom Magnets. Magnets pack a big bang for your buck because they’re useful, long-lasting, and most importantly, effective. Your logo, essential contact information and slogan all fit nicely on these mini billboards, and since they’re small and light-weight, they’re easy to ship – just throw one into a package you’re already planning on sending.

2. Candy. Everyone loves to eat, and even though these little suckers vanish from sight quickly, they remain in the brain for a long time, assuring that when your client or customer has a craving for more, they’ll think of you and your business.

3. Collaboration. Find a business or client whose interests are aligned with yours and cut costs in half by teaming together to promote your businesses or projects, or agree to promote theirs to your client base while they promote yours to theirs.

Need some ideas? Have some of your own? Let us know!