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It’s All in the Packaging
On the heels of Pepsi’s new makeover, Tropicana (which is owned by PepsiCo) unveiled their new packaging—a sleeker, simpler design that some have claimed looks generic or even “European.” The design certainly falls in line with the recent trends we noted in our last post, but there are other aspects of Tropicana’s new designs that… Continue Reading
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What’s in a Logo?
The Obama administration recently unveiled a new logo for its massive economic recovery bill. Yes, a logo for a government bill. It seems that the folks who so shrewdly branded the new president during his run for office last year is using the same approach to help communicate his agenda. The logo is simple, comprised… Continue Reading
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Getting Consumers to Plug In
Advertisers are always seeking new and inventive ways to reach consumers. No longer is it enough to simply make a visual impression and hope that people will remember your product, movie or television show. Two years ago, Canadians encountered Pepsi ads on subway trains that allowed riders to plug their headphones into multimedia ports and… Continue Reading
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Thinking Outside the Train
If you’ve ever taken the shuttle train from Times Square to Grand Central Station in New York City, you’ve undoubtedly encountered one of those ads that cover every inch of the inside of the train, from the ceiling to the seats to the floor. It’s striking, effective and inescapable. Well, the MTA is going to… Continue Reading
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Just Say No to Plastic
A few days ago I was at my local supermarket and the checkout lady said, “Sir, please don’t double-bag your groceries.” Confused, I looked around and saw that my lane was the only one fitted with plastic bags. Apparently the store had run out of bags. How a huge supermarket chain could run out of… Continue Reading
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Banking on Convenience
You might have noticed that Commerce Bank on the corner near you getting a makeover, with their red and blue signs being swapped out for new green and white ones. Or maybe you’ve seen the stars from Live with Regis and Kelly in their new television commercial touting TD Bank. Mergers aren’t anything new, and… Continue Reading
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Branding on a Budget: Tip #5
Tip #5: Give the Gift of Giving During hard times, charities and nonprofit organizations like the Red Cross suffer most. Why not give a gift in someone else’s name, or allow them to choose one for themselves? Sites like justgive.org make it easy to let you give the gift of giving. And charitable donations often… Continue Reading
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Branding on a Budget: Tip #4
Tip #4: Choose Products That Make Sense Don’t waste resources on products that don’t accurately and completely capture the tone and style of your brand. We’ll work with you to come up with creative promotional ideas that last, make an impact, and are tailored to the key message of your brand or a specific campaign. Continue Reading
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Branding on a Budget: Tip #3
Tip #3: Be Aware of Perceived Value Tough economic times often mean businesses have to make difficult decisions. Make your clients and associates feel appreciated but avoid appearing extravagant or frivolous. Be generous and sensitive at the same time by choosing products that are useful and reflect your company’s values. Need some ideas? We’re here… Continue Reading
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Branding on a Budget: Tip #2
Tip #2: Add a Personal Touch The holiday season is right around the corner, so consider delivering gifts in person whenever possible. Not only will you save on postage but you’ll personalize your service, brand or company in the process! Continue Reading