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Branding on a Budget: Tip #1
It’s that time of the year and with the economy on the downturn, Branding Ideas has decided to compile a list of tips for being creative and economical this holiday season. Each week we’ll unveil a new tip so check back regularly! Tip #1: Brand Smart, Not Cheap Just because your resources are limited, that… Continue Reading
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Obama’08
Every presidential campaign creates an identity for itself through the use of colors, fonts and various other branding elements (Hillary Clinton had a waving flag with three stars, Mitt Romney used an eagle, John Edwards used a blue shooting star with a green tail, and both Clinton and Rudy Giuliani attempted to create a brand… Continue Reading
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Experience Unnecessary
Last week we mentioned how experience is everything when it comes to productivity in the workplace. Well, while riding the subway to work today, I looked up and saw an advertisement for Manhattan Mini Storage, a popular storage facility in New York City. The company is known for its clever, punchy subways ads, appealing to… Continue Reading
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Experience Is Everything
Walk around Manhattan these days and you’re likely to run into one of many “green” sitting areas, where pedestrians can eat lunch, meet with friends or colleagues, or just sit and rest. On Earth Day last year, New York City mayor Michael Bloomberg announced PlaNYC, a plan to enhance the city’s urban environment by focusing… Continue Reading
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Branding by Association
Several months ago we noticed what looked like a miniature version of Staples on Madison Avenue in New York. At first we thought it just a scaled down version of the office supply superstore chain and thought it was a great idea. In a busy city like New York, nobody wants to go walk even… Continue Reading
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Goodbye Solar, Hello Hydro!
It’s happened to the best of us. It’s 10pm, the sun has long set and a complex math problem arises. You reach into your desk drawer and pull out your trusty old calculator. Only it’s solar-powered. Texas Instruments released their very first solar-powered handheld calculator in 1981—back when all you had to do to save… Continue Reading
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Vampirism Goes Viral
While the quality of HBO’s new vampire drama is questionable, the pay net set up Alan Ball’s True Blood with a pretty nifty marketing campaign, including viral and alternate reality game components, a MySpace page, multiple websites, a comic book, blood-splattered wanted posters and, of course, a fake product called TruBlood. A large billboard advertising… Continue Reading
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Coca-Cola & Ultra Records Unveil Olympic 2008 Promotion
The Beijing 2008 Olympic Games started on Friday and Coca-Cola, a proud sponsor of the games for the last 80 years and whose partnership with the International Olympics Committee will continue until at least 2020, has invited artists from all around the world to depict what the Olympics means to them. Eight Chinese graphic designers… Continue Reading
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Agri-Advertising: The Next Big Thing?
Forget music. Advertising might be the most universal language. As reported by local NBC affiliate KGW and picked up by Keith Olbermann on MSNBC, a farmer in Sherwood, Oregon created a maze in his cornfield featuring the likenesses of the two presumptive presidential candidates, senators John McCain and Barack Obama. The farmer created the design… Continue Reading
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Not your grandparents’ ear muffs!
Quick what’s the first thing that pop into your mind when you think of the word ear muff? Not pretty is it? From the little kid playing in the snow with big fluffy earmuffs to novelty reindeer ear warmers sold at the holiday’s, when we think of ear warmers or ear muffs we don’t usually… Continue Reading