While the quality of HBO’s new vampire drama is questionable, the pay net set up Alan Ball’s True Blood with a pretty nifty marketing campaign, including viral and alternate reality game components, a MySpace page, multiple websites, a comic book, blood-splattered wanted posters and, of course, a fake product called TruBlood. A large billboard advertising the “synthetic blood nourishment beverage” with the clever tagline “Real blood is for suckers” could be seen at one of the entrances to the Lincoln Tunnel in Manhattan for weeks leading up to the premiere of True Blood before being replaced with an ad for the actual show. A website dedicated to the fake product asks visitors to input the century of their birth, after which you can browse the various flavors (types A, B, O, etc.), take a quiz and even purchase real merchandise (ladies boy briefs are currently sold out). Talk about viral!
Not your grandparents’ ear muffs!
Quick what’s the first thing that pop into your mind when you think of the word ear muff? Not pretty is it?
From the little kid playing in the snow with big fluffy earmuffs to novelty reindeer ear warmers sold at the holiday’s, when we think of ear warmers or ear muffs we don’t usually think of fashion, sports performance, and advanced technology.
Well a lot has changed since Chester Greenwood invented ear muffs back in 1873. When cold-weather sports performance company 180s introduced their behind the head ear warmers suddenly ear muffs got cool. 180s were designed with comfort and performance in mind. Their patented design easily collapses for convenient storage and with breathable polar fleece they’ll keep your ears toasty warm on those harsh winter days on the slope or or the street.
Fashionable, warm, practical, and ready to be customized with an embroidered patch of your logo, what more could you ask for in a great winter promotion or holiday corporate gift?
