Branding Ideas℠

Tag: New York City

You are currently browsing the Branding Ideas Blog posts tagged: New York City

New York does the Right Thing

NYC Mayor Michael Bloomberg walks away after presiding over the wedding of Jonathan Mintz (L), the city's consumer affairs commissioner, and John Feinblatt (C), a chief adviser to the mayor, as the newlyweds embrace their daughters. Source: Reuters

We’ve been going through a melter of a heat wave here in New York, and it’s likely you’ve been experiencing the same if you are in the US (and by the way, we’d like to know who and where you are, dear readers). Wafting through what was left of our wilting brains was Spike Lee’s Do The Right Thing where temperature is as much a character as Mookie, Sal and Radio Raheem. DJ Mr. Senor Love Daddy starts the films with the forecast: Hot, over 100 degrees…
So, on the day that our heat wave finally broke, New York did the right thing: The Marriage Equality Act, which was passed on June 24, 2011 by the New York State Legislature and signed by Governor Andrew Cuomo on the same day, was put into effect. We say Bravo New York and congratulations to all the newlyweds.

hand cranked flashlightDo you have something you’d like to say to the world? A mission? A position your company supports? A commemoration you’d like to remind people of? Why not let us help you create a great mobile communication platform that your customers and clients can take with them where ever they go? We think tote bags are the perfect medium for direct, person to person, communication. And we’ve got them in whatever size, shape, style and color you could possible want (or use our designDirect service  to modify an exiting item or create a new one from scratch).
Another approach to enlighten customers, clients, and/or the public is with a handy flashlight. We’ve got flashlights that run the gamut from solar and handcranked to your more traditional mini-mag light.

Janet Coleman (R) and Kawane Harris arrive at the City Clerk's Office to be legally married in New York. Source: REUTERS/Shannon Stapleton

If you want a real pick-me-up, see this slideshow of couples who married yesterday, Sunday, July 24, in New York City.

I [heart symbol] N Y

Getting Consumers to Plug In

Advertisers are always seeking new and inventive ways to reach consumers. No longer is it enough to simply make a visual impression and hope that people will remember your product, movie or television show. Two years ago, Canadians encountered Pepsi ads on subway trains that allowed riders to plug their headphones into multimedia ports and listen to snippets of music. And now New York City subway riders will get to experience a similar interactive marketing campaign for HBO’s drama Big Love, which premieres next week on the premium cable network. Instead of music, though, passersby can plug into audio jacks to hear secrets about different characters on the show. Similar ads are also running in Los Angeles. Part of the reason behind the concept may be due in part to the fact that Big Love has been off the air for a year and a half. TV viewers can lose interest pretty fast and any reminder of a show’s characters, plot points or “secrets” could entince audiences to return for the new season. Interaction has always been key to mining a product’s target audience but in this fast-paced, gadget-driven new century, getting consumers to plug in is becoming more and more essential.

Experience Is Everything

Walk around Manhattan these days and you’re likely to run into one of many “green” sitting areas, where pedestrians can eat lunch, meet with friends or colleagues, or just sit and rest. On Earth Day last year, New York City mayor Michael Bloomberg announced PlaNYC, a plan to enhance the city’s urban environment by focusing on five key areas (land, air, water, energy and transportation) shaped by local members of the environmental, business, community and legislative communities. One aspect of the plan is to increase access to open spaces. PlaNYC also aims to create 800 new “greenstreets,” a citywide program launched back in 1996 by the Department of Parks & Recreation and the Department of Transportation to convert traffic islands and medians into green spaces.

This initiative is not only vital to the environment (the city hopes to decrease global warming emissions by 30%) but to the overall quality of life of New York City’s residents, employees and tourists. A more pleasant environment ultimately means happier workers and shoppers, and that leads to better business and a boost for the city’s economy. It makes us wonder what sprucing up the environment at work or in your home office could do for your bottom line. Chefs learned ages ago that presentation can actually make food taste better and marketing executives have long known that attractive packaging can make products more appealing to consumers, so why not enhance your work experience and the world by going green or increasing the comfort level in other ways? We’ll be brainstorming new ideas to help create a more enjoyable work environment and posting them right here, so check back regularly!