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Happy Earth Day!
Wondering how you can be more eco-friendly? There’s no better time to step up your game than on Earth Day, which is this Friday (April 22). Here are a few ways in which you can get the ball rolling: Take personal steps to be more eco-friendly such as carrying your own utensils and water bottle… Continue Reading
Earth Day, Earth Day 2016, eco-friendly, environmental awareness, environmentally friendly, sustainability -
The History of Administrative Professionals Week
As we mentioned on our recent post, April Holidays, Events, and Awareness Dates to Keep on Your Radar, April is chock full of special events and awareness dates worth making a note of. One such event, set to take place later this month, is Administrative Professionals Week. Running from April 24 – April 30, with… Continue Reading
Administrative Professionals Day, Administrative Professionals Week, awareness days, awareness weeks, events, gratitude, holidays, kindness -
April Holidays, Events, and Awareness Dates to Keep on Your Radar
April is almost here! We’re excited here in New York. Magnolias, daffodils, and hyacinths have returned to grace our city streets, and the weather’s getting steadily more pleasant each week. As we advance into April, there are several great opportunities to keep your business top of mind with clients and business partners. Here are some… Continue Reading
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In Appreciation of the Trusty, Dependable Umbrella
Did you know that March is National Umbrella Month? Indeed it is, and as it so happens, as I am writing this post it’s been a bit rainy and dreary day here lately in New York, so maybe there’s something to this idea of umbrellas getting some recognition as we transition from winter to spring.… Continue Reading
april showers, compact umbrellas, fashion umbrellas, golf umbrellas, national umbrella month, parasol, rain, rain showers, spring, umbrellas, vented umbrellas, wind-resistant umbrellas -
Getting Excited for the Return of Spring!
Now that we have switched over for Daylight Saving Time, we have another seasonal milestone to celebrate: the Spring Equinox (also known as the Vernal Equinox), which arrives this Sunday, March 20. Although the forecast here in New York indicates that a stubborn cold snap to come our way, lovely weather cannot be too far… Continue Reading
cheese sets, coolers, folding chairs, hats, insect repellent, jackets, lanterns, meat sets, nature, outdoors, picnic baskets, picnic blankets, spring equinox, spring weather, sunglasses, sunscreen, sunshine, umbrellas, vernal equinox, water bottles -
Celebrating National Nutrition Month
Spring is almost here. Are you ready to change your clocks for Daylight Saving Time? Many of us see the arrival of spring weather as an opportunity to turn over a new leaf. As it gets warmer and more inviting outside, we’re more likely to take a healthy stroll or enjoy the fresh veggies and… Continue Reading
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What Are My Printing and Decorating Options for Promotional Products?
There are lots of different ways to brand, decorate, or embellish a product with your logo—so many, in fact, that it might seem a bit overwhelming at first when you’re trying to figure out which method is right for your needs. Choices could range anywhere from printing a logo or inking it directly on a… Continue Reading
applique patches, debossing, decal, decoration, decoration techniques, die-stamping, die-striking, digital printing, embellishments, embossing, embroidered patches, embroidery, etching, foil stamping, heat transfers, hot stamping, laser engraving, pad printing, patches, personalization, printing, printing techniques, promotional products, pvc patches, rubber patches, screen printing, sublimation, transfers -
Co-Branding: What It Is and Why Brands Do It
Did you tune into the Super Bowl earlier this month? If so, you probably noticed a couple of ads that were a bit different from the others. One was an ad for Wix featuring personalities from Kung Fu Panda 3; the other was a commercial for Airbnb featuring characters from The Jungle Book. In both… Continue Reading
advertising, branding, Co-branding, marketing, name brand promotional produts, promotional products, strategic partnerships -
People Love Promotional Products: Here’s the Research
Have you ever wondered how well promotional products work—that is, whether they’re popular with potential customers and how well they contribute to lasting brand recognition and recall? Promotional products are considered very desirable and are often well received, perhaps more than you might expect. Here are some research findings that illustrate just how powerfully promotional… Continue Reading
advertising, Brand Awareness, brand recall, Brand Recognition, marketing, promotional giveaways, promotional products, promotional products effectiveness, promotional products popularity, promotional products research -
Color Matching: Why Is It Important?
Consistency is one of the most important aspects of branding. It’s how people recognize your brand. If your company’s logo is inconsistent, it can throw consumers off and confuse them. The color used in a logo can also be very important. For example, take UNICEF’s iconic blue logo, which is referred to as UNICEF Blue… Continue Reading
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