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Happy Earth Day!

photo credit: 91957046 via photopin (license)

photo credit: 91957046 via photopin (license)

Wondering how you can be more eco-friendly? There’s no better time to step up your game than on Earth Day, which is this Friday (April 22). Here are a few ways in which you can get the ball rolling:

Looking for some expert guidance on what kinds of eco-friendly promotional gifts or products might be a good fit for your business? Get in touch with us on Twitter and Facebook or call us at 877-881-6845 and we’ll be glad to advise you on environmentally friendly promotional products that can represent your brand with style and grace.


Happy Earth Day!

Kermit was wrong… it’s easy bein’ green!  If you’re looking for ways to get green with your branding and promotional campaigns look no further. We have a range of eco-friendly promotional items from sustainable and biodegradable to organic and everything in between. Get in touch with us and we’ll help you find items that work with your message or brand.

For ideas on how you can get involved in the solutions to the problems facing our planet, head over to US EPA’s- Earth Day site, or Wiki How’s Celebrate Earthday page.

But don’t let it end there: Earth Day should be every day.

Happy Earth Day from Branding Ideas℠!

Happy Earth Day!

We’ve spent the last couple of weeks discussing strategically designed promotional ideas that are eco-friendly, sustainable, organic, and practical. We’re going to continue bringing you green ideas, but today we’re putting our business mind aside and celebrating our big green Earth. For ideas on how you can get involved in the solutions to the problems facing our planet, head over to US EPA’s- Earth Day site, Greenpeace International or Wiki How’s Celebrate Earthday page. If you have children, help them discover the wonders of Mother Nature with Walt Disney’s new documentary, Earth, which opens nationwide today. For every ticket bought this week, Disney will plant a tree. Or celebrate by simply spending some time outside. But don’t let it end there: Earth Day should be every day.

Happy Earth Day from Branding IdeasTM!

ECO-friendly Idea of the Day: Recycled Leather

For the past few weeks Branding IdeasTM has been brainstorming ideas to help improve the health of your brand and the planet at the same time. With Earth Day fast approaching (this Wednesday!), we’ve decided to check in with some of our most popular suppliers of promotional items to see what they’re contributing to the cause. One of our favorite lines is Leed’s, who’ve come up with their own list of environmentally responsible gift ideas. From growables to recycled cardboard, they’re one of many inventive partners who have helped us help you gift green. One of their product lines in particular caught our attention: Recycled Leather. Made from all natural material and using notepaper made from 70% post-consumer product, it’s a unique product line we want to bring to your attention. From small, affordable items like a recycled leather pivot pad, to more high-end gifts for your long-time clients and customers like a Day-Timer Eco Zippered Desk Planner, these recycled leather items prove that new eco-friendly promotional ideas are just a click or call away.

Ask and You Shall Go Green

There’s an old adage that goes back to Biblical times: “Ask, and Ye Shall Receive.” There are lots of ways to go green when it comes to promotional items for your business, event or product. We’ve been talking quite a bit about bamboo because it’s a renewable source; it’s also considered good luck in Chinese culture and symbolizes endurance, durability and health, so it’s a great thank-you gift for a new business or venture. But we’ve also mentioned that you don’t have to literally go green to make your business eco-friendly. Ask your promo consultant to find companies that follow sustainable practices or offer environmentally friendly items. Even if the actual product isn’t as eco-friendly as it could be, supporting companies that operate in a responsible way is a big step. And promoting the fact that you work exclusively with said companies can boost your image with clients and customers, and make them feel that when they’re supporting your business they’re part of the solution. But don’t simply pay lip service: Incorporate promotional items that are practical but also play a role in making the world a better, greener place. Need some ideas? Ask us, and ye shall go green!

ECO Chic: Bamboo

Flooring, clothing, building materials, furnishings, bedding, towels, rugs, you name it. Bamboo is fast becoming one of the most popular, eco-friendly materials. The reason bamboo is so eco-friendly is because it can be grown quickly without the use of environmentally unsound pesticides, fertilizers, or even natural resources like water. Bamboo also releases more oxygen into the atmosphere than other plants. Some of the perks: bamboo is moisture resistant and sturdier than many more conventional flooring woods, so it’s not only green, but practical too. Bamboo fabrics aren’t as environmentally sound as other bamboo-made products, but it’s still preferable to cotton.

Branding IdeasSM is committed to getting the word out about bamboo, and we offer a ton of eco-friendly, bamboo-made products: everything from beach towels, which are perfect for the summer, to robes and socks, to cookware and coasters. And our featured bamboo item, is our single shoot pot set, which includes a 6″ bamboo shoot, 3″ 100% biodegradable bamboo fiber pot, and 1 lb. of assorted-color polished rock filler.

Need some more bamboo-related or other green ideas? Drop us a line or check out our eco-friendly promotional products!

ECO Cheat Sheet

Earth Day, April 22nd, is fast approaching, and in the next few weeks we’re going to be discussing strategically designed promotional items that are both eco-friendly and practical. Going green is a lot easier–and cost effective–than you think. The trick is to make sure you know what you’re talking about. We spoke with the Promotional Products Industry Assocation International, who told us that there are no set standards or definitions on what is and isn’t “eco” or environmentally safe. Eco-jargon can confuse industry professionals just as much as clients. Which is why we’ve decided to come up with a glossary of five key terms we think will be useful in helping make your transition from wasteful to sustainable (which just so happens to be one of those terms!):

1. Sustainable. In green language, something that is “sustainable” meets present needs without compromising the ability of future generations to meet theirs.

2. Organic. “Organic” can be defined as “pertaining to, involving, or grown with fertilizers or pesticides of animal or vegetable origin, as distinguished from manufactured chemicals.” When it comes to manufacturing and processing, organic means that the product is made of natural elements that do not include any harsh, manmade chemicals.

3. Biodegradable. Let’s face it. Even with the best intentions of both you and your promotional consultant, not every client or customer is going to think your nifty, “useful” promotional item is worth keeping. That’s why it’s smart to choose biodegradable products whenever possible. “Biodegradable” simply means that something is capable of decaying through the action of living organisms. In other words, it won’t sit in a landfill or the Pacific Ocean after we’re all long gone.

4. Post-consumer waste. You might notice some eco-friendly products you’ve bought indicate that they’ve been made with a certain percentage (usually 51% to make it a majority but also cost effective) of post-consumer waste. “Post-consumer waste” simply means the garbage individuals usually discard. “Pre-consumer waste” is more often than not manufacturing bits and scraps that would normally be discarded.

5. Renewable: “Renewable” shouldn’t be confused with “reusable” or “recycled,” two terms you’re probably already familiar with. Renewable is simlilar to “sustainable.” Renewable materials can be replenished fairly easily, without much impact on the environment. Bamboo is a great renewable material (we’ll post more about the wonders of bamboo in a few days!).

Earth-y Incentives

If you caught our Branding on a Budget holiday tips last fall, then you probably already know that Branding Ideas is big on giving. Giving to charities is not only good for the soul, but it’s good for business too. Every holiday season, we ask clients to select from a list of organizations and vote on which one we should donate to. Making charitable donations helps your community while at the same time boosting your image in the minds of consumers. The Walt Disney company’s upcoming documentary Earth opens nationwide on Earth Day, April 22nd. To celebrate the spirit of the film, the company announced that it will plant a tree in honor of every person who sees the film during opening week. The promotion is being touted in national TV spots and advance tickets are already available for pre-sale. Now, not every company can afford to sell a million trees in the Brazilian rain forest, even if it is tax deductible. But there might be some more cost-effective things you can offer to attract new clients and keep existing ones. Most important, there might be things that you’re already doing. Planning to make a charitable donation or sponsor an event this year? Do it in your customers’ names or let them help you decide which cause to support. Making it easy for others feel like they’re involved in a solution to a big problem, especially when they don’t have to do anything at all, could potentially generate big dividends for everyone involved. Got some ideas or had success with a similar strategy? Let us know!