Branding Ideas℠

Ask and You Shall Go Green

There’s an old adage that goes back to Biblical times: “Ask, and Ye Shall Receive.” There are lots of ways to go green when it comes to promotional items for your business, event or product. We’ve been talking quite a bit about bamboo because it’s a renewable source; it’s also considered good luck in Chinese culture and symbolizes endurance, durability and health, so it’s a great thank-you gift for a new business or venture. But we’ve also mentioned that you don’t have to literally go green to make your business eco-friendly. Ask your promo consultant to find companies that follow sustainable practices or offer environmentally friendly items. Even if the actual product isn’t as eco-friendly as it could be, supporting companies that operate in a responsible way is a big step. And promoting the fact that you work exclusively with said companies can boost your image with clients and customers, and make them feel that when they’re supporting your business they’re part of the solution. But don’t simply pay lip service: Incorporate promotional items that are practical but also play a role in making the world a better, greener place. Need some ideas? Ask us, and ye shall go green!

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