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Ask and You Shall Go Green

There’s an old adage that goes back to Biblical times: “Ask, and Ye Shall Receive.” There are lots of ways to go green when it comes to promotional items for your business, event or product. We’ve been talking quite a bit about bamboo because it’s a renewable source; it’s also considered good luck in Chinese culture and symbolizes endurance, durability and health, so it’s a great thank-you gift for a new business or venture. But we’ve also mentioned that you don’t have to literally go green to make your business eco-friendly. Ask your promo consultant to find companies that follow sustainable practices or offer environmentally friendly items. Even if the actual product isn’t as eco-friendly as it could be, supporting companies that operate in a responsible way is a big step. And promoting the fact that you work exclusively with said companies can boost your image with clients and customers, and make them feel that when they’re supporting your business they’re part of the solution. But don’t simply pay lip service: Incorporate promotional items that are practical but also play a role in making the world a better, greener place. Need some ideas? Ask us, and ye shall go green!

Smart Is the New Green

One of the simplest ways to go green won’t cost you anything but brain power. Back in November, we talked about ways to brand your product, project or business on a budget. Our very first tip was to brand smart, not cheap. Just because your resources are limited, that doesn’t mean you can’t be smart when gift-giving, and it certainly doesn’t mean you can’t be smart while at the same time trying to go green. Extend your brand by making a long-term investment: A single shoot bamboo potted plant with your brand on it, which we mentioned in our last post, will keep you on your clients’ and colleagues’ radars for months, if not years. And the cost is the same or less than many high-end, not-so-eco-friendly promotional items. And your idea doesn’t even need to be literally green either. Strategically designed promotional ideas that are specific and targeted to your audience or marketing goals, as opposed to things your clients might toss in the trash, are eco-friendlier by sheer virtue of their usefulness. Browse through the Branding Ideas Blog for some fresh ideas or drop us a line to talk about ways your business can go green!

ECO Chic: Bamboo

Flooring, clothing, building materials, furnishings, bedding, towels, rugs, you name it. Bamboo is fast becoming one of the most popular, eco-friendly materials. The reason bamboo is so eco-friendly is because it can be grown quickly without the use of environmentally unsound pesticides, fertilizers, or even natural resources like water. Bamboo also releases more oxygen into the atmosphere than other plants. Some of the perks: bamboo is moisture resistant and sturdier than many more conventional flooring woods, so it’s not only green, but practical too. Bamboo fabrics aren’t as environmentally sound as other bamboo-made products, but it’s still preferable to cotton.

Branding IdeasSM is committed to getting the word out about bamboo, and we offer a ton of eco-friendly, bamboo-made products: everything from beach towels, which are perfect for the summer, to robes and socks, to cookware and coasters. And our featured bamboo item, is our single shoot pot set, which includes a 6″ bamboo shoot, 3″ 100% biodegradable bamboo fiber pot, and 1 lb. of assorted-color polished rock filler.

Need some more bamboo-related or other green ideas? Drop us a line or check out our eco-friendly promotional products!