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The Power of Branded Apparel

CA72AD59-1FEF-416A-81CF-BAF9BE95C843Apparel items and wearables such as t-shirts, caps, and outerwear are among the most popular promotional products available to companies wanting to reach customers. Each of us has seen a nice t-shirt with a logo on it, and we probably have one at home ourselves (I know I do), but at the end of the day we might still wonder: how effective are they? Well, the research is in. People love promotional products in general and branded items of all types attract new customers to your business, but wearables have a special place in the heart of the American consumer. Here are some data points that show just how powerful t-shirts, caps, hats, and other wearable branded items can be in promoting your brand.

  1. Recall is highest for apparel items. According to a 2014 study, 88% of people recall the advertiser that gave them a t-shirt or hat. 57% of U.S. consumers feel more favorable about the advertiser who gave them a promotional shirt.
  2. Wearables are extremely popular. 48% of Americans own logoed t-shirts. They are the second most popular promotional product in America after writing instruments (56%). 25% of us own logoed caps and headwear as well.
  3. Attractiveness is important. 42% of people who keep promotional hats do so because they are considered attractive, and 54% of people who hold on to outerwear for the same reason.
  4. Outerwear has staying power. On average, U.S. consumers keep outerwear for a year and a half. When asked why they hold on to it, 75% say they do because it is useful while 52% say it’s because they find it attractive. 49% simply say that they enjoy having it.
  5. Certain demographics especially enjoy t-shirts. Interestingly, men (52%) are more likely to own promotional t-shirts than women (46%), while African-Americans (46%) are the most likely of all ethnic groups to keep their t-shirts, citing attractiveness of the t-shirt as a reason for holding onto it.
  6. Even certain regions have specific preferences for wearables. T-shirts are especially popular in the Southeast, where they generate nearly 4,000 impressions over their lifetime. Folks in Minneapolis enjoy logoed hats—they wear them as much as six times per month, creating impressions every time they go out. Outerwear is especially popular in the Midwest, where 15% of consumers report owning an item, likely due to the cold weather in winter.

Everybody loves a good t-shirt, as it turns out, especially if they think it’s attractive or useful. And in a sense, everybody wins: someone gets a new piece of apparel that they’ll enjoy and keep for a long time, and the business knows they’ll remember who gave it to them and look on them a little more favorably, perhaps even think of doing business with them. If you’re thinking of smart ways to get the word out about your company, wearables are a great choice.

We should also mention that there are a lot of different kinds of wearables you can pick from when thinking about a possible campaign or giveaway: t-shirts, sweatshirts, polo shirts, caps & hats, sweatbands, sunglasses, bandannas, flip flops, handkerchiefs, scarves, socks, gloves, jackets, earmuffs, and plenty beyond that. You can get creative with your choices and pick something appropriate for the season, a particular holiday, obviously your brand, or a special event like a trade show or a conference. Promotional products work best when they’re considered useful, attractive, and relevant (to a season or event, for example), so it’s a good idea to keep that in mind when planning your promotion.

Are you looking for branded apparel or other branded promotional items to help your company stand out from the competition? There are a lot of ways they can draw attention for your business. Get in touch with us on Twitter and Facebook or call us at 877-881-6845 and we’ll be glad to advise you on exceptional promotional products that can represent your brand with style and grace.

It’s Promotional Products Work! Week!

Promotional Products Work!Did you know it’s Promotional Products Work! Week? It is, and we’ve been celebrating with the industry. Promotional Products Work! is an annual event dedicated to showing how powerful and effective promotional products are in promoting your business. Last week we shared 6 ways promotional products can benefit your business right here on the blog, and this week we are running special social media posts on our Twitter and Facebook profiles to highlight the many ways in which promotional products can make an impact.

So what’s Promotional Products Work! Week all about?

This yearly event is a chance to showcase how well promotional products get the word out about your business, generate customer interest, and create increased opportunities for sales. The promotional products market is booming, too: promotional products advertising is the fourth-fastest growing advertising medium, ranked right after mobile and digital. Here are a few stats that illustrate its popularity and effectiveness:

  1. 8 in 10 people own a promotional product.
    1. Consumers especially like promotional products that are useful, attractive, informative, desirable, and fun.
  2. 88% of people who receive a promotional product remember the advertiser.
    1. That’s incredibly powerful brand recall and a very cost-effective investment.
  3. Promotional products create a favorable view of your company and lead to sales.
    1. 59% of people who received a promotional product had a more favorable view of the company.
    2. 85% of people who received a promotional product did business with the company after receiving the product.
  4. They’re especially popular in the kitchen and workspace.
    1. 91% of people keep promotional products in the kitchen.
    2. 74% keep them in their work area.
    3. 55% hold on to promotional products in their bedroom.
  5. People hold on to promotional products for a long time.
    1. 47% of consumers hold onto the promotional products they’ve received for a year or more.
  6. Wearables and writing instruments are hot.
    1. Wearables and apparel, including t-shirts and hats, get a 41% brand recall.
    2. Writing instruments draw a 35% brand recall.
    3. Drinkware is also quite popular, at 19% brand recall.
    4. Sporting goods (15%) and pocket/purse items (13%) also do well.
Promotional Products Work

Infographic: Promotional Products Work!

Promotional products can really make a difference for your company, creating increased grand recognition, a favorable view of your company, and new business opportunities. If you want to learn more about how promotional products can have an impact, check out this handy infographic or the Promotional Products Work! Week website for more information.

Looking for some expert guidance on which promotional products might be a good fit for your business? Get in touch with us on Twitter and Facebook or call us at 877-881-6845 and we’ll be glad to advise you on exceptional promotional products that can represent your brand with style and grace.

Not your grandparents’ ear muffs!

Quick what’s the first thing that pop into your mind when you think of the word ear muff? Not pretty is it?

From the little kid playing in the snow with big fluffy earmuffs to novelty reindeer ear warmers sold at the holiday’s, when we think of ear warmers or ear muffs we don’t usually think of fashion, sports performance, and advanced technology.

Well a lot has changed since Chester Greenwood invented ear muffs back in 1873. When cold-weather sports performance company 180s introduced their behind the head ear warmers suddenly ear muffs got cool. 180s were designed with comfort and performance in mind. Their patented design easily collapses for convenient storage and with breathable polar fleece they’ll keep your ears toasty warm on those harsh winter days on the slope or or the street.

Fashionable, warm, practical, and ready to be customized with an embroidered patch of your logo, what more could you ask for in a great winter promotion or holiday corporate gift?

Get more information on custom embroidered 180s ear warmers