South by Southwest, one of the country’s biggest film and music festivals, wraps up this week in Austin, Texas, and for their 25th year, festival producers have ditched traditional gift bags filled with swag from companies looking to promote their products and brands in favor of “digital gift bags” accessible via an exclusive online social network. The move is an effort to be more eco-conscious and to meet the demand for their ever-growing guest list. We wonder if recipients would prefer “tangible goodies” they can open and hold in their hands, but it certainly reduces physical and financial waste, and we’re all for that!

Read more about SXSW’s digital gift bags here.