In the future, we will all be branded with individual bar codes on our wrists or the backs of our necks. At least that’s the popular fictive prediction. Well, we might just be one step closer to that with Quick Response codes, which took off in Japan and are finally making waves on this side of the Pacific. QR codes are two-dimensional codes similar to traditional bar codes that, when scanned by your mobile phone’s camera, can be decoded using downloadable software, providing the user with a direct link to a website or more information about a product, business, or person. This is a fascinating new interactive marketing tool that can be used to provide consumers with up to date information and even help individuals market themselves more effectively (by, say, including a QR code on your business card or resume). You can even use QR codes to send private messages to individuals! Branding Ideas will be brainstorming new ways you can use these codes to enhance your business’s promotional efforts, so check back here regularly!
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