It’s that time of the year and with the economy on the downturn, Branding Ideas has decided to compile a list of tips for being creative and economical this holiday season. Each week we’ll unveil a new tip so check back regularly!

Tip #1: Brand Smart, Not Cheap

Just because your resources are limited, that doesn’t mean you can’t be smart when gift-giving this holiday season. Extend your brand by making a long-term investment – a 12-month promotional calendar with your brand on it will keep you on your clients and colleagues’ radars a lot longer than a fruitcake.