Tag: promotional ideas

We’ve been talking a lot about Quick Response codes, two-dimensional codes that direct users to an online location with more information about a product, company or individual. Well, remember things called business cards, little pieces of paper with your contact information on them that you pass out to new people you meet in real life? Well, adding a QR code is a more up-to-date way to send people to your official website, Facebook or Twitter page.

Need some ideas for how you can use QR codes to boost your online presence, or got some ideas we haven’t thought of that you’d like to share? Let us know!

Calendar of Events: March

March 2, 2011 Events & Holidays

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March is National Nutrition Month! If your business revolves around food, this is a great chance to promote your brand or a new product. Even if it doesn’t, there are plenty of ways to take advantage of this kind of promotional opportunity. Edible promo products are all the rage, and what better way to thank customers for their loyalty, or vendors for their continued business than with something yummy to eat that will keep you on their minds? If that’s not a good fit for your business, there are plenty of other holidays and observances in the month of March at your disposal. March is also National Women’s History Month. Here are some other ideas:

March 8: Mardi Gras/Fat Tuesday
March 17: St. Patrick’s Day
March 20: Beginning of Spring
March 30: National Doctors Day

Need some ideas? Branding Ideas is here to help!

QR Codes: Boost Your Social Network Presence

February 18, 2011 Technology

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We recently introduced you to Quick Response codes, two-dimensional codes similar to bar codes that send users a website or direct information about a product, company or individual. One way to use these codes to boost exposure of your brand, company or product is to send users to your Facebook or Twitter page rather than simply direct them to your website. Users can then “like” or follow your page, which means you’ve got a direct line to a potential new customer. You can even use QR codes to automatically generate a “like” for your Facebook page!

QR Codes: Boosting Online Traffic

February 10, 2011 Technology

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Last month we introduced you to Quick Response codes, two-dimensional codes similar to bar codes that, when scanned by your mobile phone, send users a website or direct information about a product, company or individual. Sending users to an official website is one of the more obviously practical but incredibly effective ways to use QR codes. Imagine someone’s walking down the street and they see an ad or billboard promoting your product or business, or even an actual item for sale with a QR code prompting them to visit the official website for a special promotion. Rather than write down a web address and visit it later, which we all know is unlikely to happen, the consumer can gain access to all kinds of valuable information immediately, right at their fingertips. This is a great way to interact with current and prospective new customers in real-time!

TIP: Don’t simply direct customers to the main page of your website. Be creative, and link them to promotional giveaways, surveys, and detailed information that helps them better understand your brand.

Calendar of Events: February

February 2, 2011 Events & Holidays

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Each month Branding Ideas compiles a list of possible occasions your business can use to help promote your products and events. Remember to always seek out holidays and special occasions that fit with your business’s brand and message. Today is Groundhog Day (and yes, Spring is on its way!), but there are plenty of other upcoming holidays and observances worth considering. February 14th is, of course, Valentine’s Day, and February is International Expect Success Month as well as Black History Month. Here are some other notable dates:

February 3: Chinese New Year
February 6: Super Bowl Sunday
February 7 – 11: International Networking Week
February 21: Presidents Day

Need some ideas? Branding Ideas is here to help!

Calender of Events: June

June 7, 2010 Events & Holidays

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Here at Branding Ideas, ideas are our business. The best way to come up with a unique idea to help promote your brand, product or event is to start with something small and toss the idea around for a while and see if something more substantial grows out of it. For example, each calendar month provides tons of ideas on which you could base a promotion for your business. That’s why we post a calendar of events each month to get you thinking. If something fits into the vision you’ve created for a new product or your brand in general, run with it. June is National Rose Month. It’s also National Diary Month, which provides a perfect excuse to send your valuable clients and customers personalized journals branded with your logo. (Need some suggestions for affordable journals and other promotional items? We’re here to help!) Here are some other notable dates and holidays for June:

Monday, June 14th – Flag Day
Sunday, June 20th – Father’s Day
Monday, June 21st – First Day of Summer

Links for the Week

May 19, 2010 Cool

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Each week, we’re going to post links to websites, articles, and videos that caught our attention. Find something you think our readers might be interested in? We want to know!

Experian is ditching their Freecreditreport.com band. Read the details at Brandweek.

We stumbled across the very cool how rich are you? website (brought to you by London-based creative company Poke) that shows you how rich you are compared to the rest of the world and encourages you to donate.

Finally, you may remember the infamous Shake Weight TV commercial. Well, now the company has created Shake Weight for Men, for even more nonstop viral hilarity! A stroke of marketing genius or total cluelessness?

Calendar of Events: May

May 4, 2010 Events & Holidays

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Each month Branding Ideas compiles a list of possible occasions your business can use to help promote your products and events. Remember to always seek out holidays and special occasions that fit with your business’s brand and message. Next Sunday is, of course, Mother’s Day, but there are other May holidays and observances that provide perfect excuses to offer up a special promotion and help boost your business. Here are some of our picks:

Wednesday, May 5th: Cinco de Mayo
Wednesday, May 12th: Nurses Day
Saturday, May 15th: Armed Forces Day
Monday, May 31st: Memorial Day

Need some ideas? Branding Ideas is here to help!

Calendar of Events: November

November 3, 2009 Events & Holidays

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The holidays are just around the corner, which means there are plenty of ways to promote your brand this season. November is a month of thanks: In addition to Veteran’s Day and Thanksgiving Day, it’s also Military Family Appreciation Month, National Family Caregivers Month and National Scholarship Month. These and other occasions provide the perfect opportunity to honor those who serve your community and the country while at the same time promoting anew or existing product or business. Here are some other excuses to get your promo on:

November 9th – 15th National Young Reader’s Week
November 9th – 16th World Kindness Week
November 11th – Veteran’s Day
November 15th – 21st American Education Week
November 26th – Thanksgiving Day

Calendar of Events: September

September 1, 2009 Events & Holidays

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September is chockfull of holidays and special observances, which means there are countless opportunities for you to promote your business, new product or project. First and foremost, September is National Coupon Month, College Savings Month and next week (the 7th through the 11th) is National Payroll Month. And of course, Monday, September 7th is Labor Day. Most of these are self-explanatory occasions to provide discounts, coupons and other great incentives for your business. Here are some other notable daily and weekly observances that might provide perfect opportunities to promote your business or product this month:

September 7th – 12th Constitution Week
September 8th International Literacy Day
September 11th Patriot Day
September 17th Citizenship Day
September 20th – 26th National Singles Week
September 21st International Day of Peace
September 26th READ in American Day
September 27th World Tourism Day

Need some ideas on how to capitalize on September’s wealth of holidays? Drop us a line!