While you’re trying to figure out what to bring to the beach this weekend, Built NY is already thinking about the holidays. They’re planning ahead, so you don’t have to. They’ve got promotional gifts for every price point: a new Cargo Camera Bag for under $75, even great items for under $20! Built NY also has ideas for going green, like a fashionable, eco-friendly Relish Tote Bag (pictured). Built NY is just one of many companies we work with closely to help you come up with new ideas to keep your clients and customers happy. Email us to get more information about Built NY promotional gifts with your custom logo as well as any other branding ideas!
Built to Brand
Happy Earth Day!
We’ve spent the last couple of weeks discussing strategically designed promotional ideas that are eco-friendly, sustainable, organic, and practical. We’re going to continue bringing you green ideas, but today we’re putting our business mind aside and celebrating our big green Earth. For ideas on how you can get involved in the solutions to the problems facing our planet, head over to US EPA’s- Earth Day site, Greenpeace International or Wiki How’s Celebrate Earthday page. If you have children, help them discover the wonders of Mother Nature with Walt Disney’s new documentary, Earth, which opens nationwide today. For every ticket bought this week, Disney will plant a tree. Or celebrate by simply spending some time outside. But don’t let it end there: Earth Day should be every day.
Happy Earth Day from Branding IdeasTM!
ECO-friendly Idea of the Day: Recycled Leather
For the past few weeks Branding IdeasTM has been brainstorming ideas to help improve the health of your brand and the planet at the same time. With Earth Day fast approaching (this Wednesday!), we’ve decided to check in with some of our most popular suppliers of promotional items to see what they’re contributing to the cause. One of our favorite lines is Leed’s, who’ve come up with their own list of environmentally responsible gift ideas. From growables to recycled cardboard, they’re one of many inventive partners who have helped us help you gift green. One of their product lines in particular caught our attention: Recycled Leather. Made from all natural material and using notepaper made from 70% post-consumer product, it’s a unique product line we want to bring to your attention. From small, affordable items like a recycled leather pivot pad, to more high-end gifts for your long-time clients and customers like a Day-Timer Eco Zippered Desk Planner, these recycled leather items prove that new eco-friendly promotional ideas are just a click or call away.
Ask and You Shall Go Green
There’s an old adage that goes back to Biblical times: “Ask, and Ye Shall Receive.” There are lots of ways to go green when it comes to promotional items for your business, event or product. We’ve been talking quite a bit about bamboo because it’s a renewable source; it’s also considered good luck in Chinese culture and symbolizes endurance, durability and health, so it’s a great thank-you gift for a new business or venture. But we’ve also mentioned that you don’t have to literally go green to make your business eco-friendly. Ask your promo consultant to find companies that follow sustainable practices or offer environmentally friendly items. Even if the actual product isn’t as eco-friendly as it could be, supporting companies that operate in a responsible way is a big step. And promoting the fact that you work exclusively with said companies can boost your image with clients and customers, and make them feel that when they’re supporting your business they’re part of the solution. But don’t simply pay lip service: Incorporate promotional items that are practical but also play a role in making the world a better, greener place. Need some ideas? Ask us, and ye shall go green!
Smart Is the New Green
One of the simplest ways to go green won’t cost you anything but brain power. Back in November, we talked about ways to brand your product, project or business on a budget. Our very first tip was to brand smart, not cheap. Just because your resources are limited, that doesn’t mean you can’t be smart when gift-giving, and it certainly doesn’t mean you can’t be smart while at the same time trying to go green. Extend your brand by making a long-term investment: A single shoot bamboo potted plant with your brand on it, which we mentioned in our last post, will keep you on your clients’ and colleagues’ radars for months, if not years. And the cost is the same or less than many high-end, not-so-eco-friendly promotional items. And your idea doesn’t even need to be literally green either. Strategically designed promotional ideas that are specific and targeted to your audience or marketing goals, as opposed to things your clients might toss in the trash, are eco-friendlier by sheer virtue of their usefulness. Browse through the Branding Ideas Blog for some fresh ideas or drop us a line to talk about ways your business can go green!
ECO Chic: Bamboo
Flooring, clothing, building materials, furnishings, bedding, towels, rugs, you name it. Bamboo is fast becoming one of the most popular, eco-friendly materials. The reason bamboo is so eco-friendly is because it can be grown quickly without the use of environmentally unsound pesticides, fertilizers, or even natural resources like water. Bamboo also releases more oxygen into the atmosphere than other plants. Some of the perks: bamboo is moisture resistant and sturdier than many more conventional flooring woods, so it’s not only green, but practical too. Bamboo fabrics aren’t as environmentally sound as other bamboo-made products, but it’s still preferable to cotton.
Branding IdeasSM is committed to getting the word out about bamboo, and we offer a ton of eco-friendly, bamboo-made products: everything from beach towels, which are perfect for the summer, to robes and socks, to cookware and coasters. And our featured bamboo item, is our single shoot pot set, which includes a 6″ bamboo shoot, 3″ 100% biodegradable bamboo fiber pot, and 1 lb. of assorted-color polished rock filler.
Need some more bamboo-related or other green ideas? Drop us a line or check out our eco-friendly promotional products!
ECO Cheat Sheet
Earth Day, April 22nd, is fast approaching, and in the next few weeks we’re going to be discussing strategically designed promotional items that are both eco-friendly and practical. Going green is a lot easier–and cost effective–than you think. The trick is to make sure you know what you’re talking about. We spoke with the Promotional Products Industry Assocation International, who told us that there are no set standards or definitions on what is and isn’t “eco” or environmentally safe. Eco-jargon can confuse industry professionals just as much as clients. Which is why we’ve decided to come up with a glossary of five key terms we think will be useful in helping make your transition from wasteful to sustainable (which just so happens to be one of those terms!):
1. Sustainable. In green language, something that is “sustainable” meets present needs without compromising the ability of future generations to meet theirs.
2. Organic. “Organic” can be defined as “pertaining to, involving, or grown with fertilizers or pesticides of animal or vegetable origin, as distinguished from manufactured chemicals.” When it comes to manufacturing and processing, organic means that the product is made of natural elements that do not include any harsh, manmade chemicals.
3. Biodegradable. Let’s face it. Even with the best intentions of both you and your promotional consultant, not every client or customer is going to think your nifty, “useful” promotional item is worth keeping. That’s why it’s smart to choose biodegradable products whenever possible. “Biodegradable” simply means that something is capable of decaying through the action of living organisms. In other words, it won’t sit in a landfill or the Pacific Ocean after we’re all long gone.
4. Post-consumer waste. You might notice some eco-friendly products you’ve bought indicate that they’ve been made with a certain percentage (usually 51% to make it a majority but also cost effective) of post-consumer waste. “Post-consumer waste” simply means the garbage individuals usually discard. “Pre-consumer waste” is more often than not manufacturing bits and scraps that would normally be discarded.
5. Renewable: “Renewable” shouldn’t be confused with “reusable” or “recycled,” two terms you’re probably already familiar with. Renewable is simlilar to “sustainable.” Renewable materials can be replenished fairly easily, without much impact on the environment. Bamboo is a great renewable material (we’ll post more about the wonders of bamboo in a few days!).
