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As Seen on the Streets of New York

Rain guard for bike made of plastic bottle

Some of us (and we’re not naming names or anything) can be a little cynical. The perfect antidote to cynicism is coming across something that renews one’s faith in the creativity and inventiveness of fellow human beings.

Hats off to whoever invented this plastic bottle rain guard for the back tire of a bike.

A More Pleasant Summer…

image of bambooLifehacker recently posted a great Top 10 Outdoor Tips for a More Pleasant Summer list, chock full of great links on everything from how to shape the perfect burger to how to build a wood-burning hot tub for your backyard (if you have a backyard, which we don’t).

What better gift for clients, customers or hard-working staff than something to increase the pleasure quotient of their summers!

With that in mind, for each of the next ten days over the next few weeks, we’ll pair suggestions of our own with each of Lifehacker’s ten tips.

 

Tip #10 : Master the Art of Grilling
How about a sturdy yet pliable spatula with which to flip your burgers, and a nice long apron to keep those crackling burgers or steaks from staining your new madras shorts (or your oldest pair of jeans). You might also want to think about an all-in-one picnic set, complete with compartments for wine and salt shaker!

 

Gadget Clutter and Sushi Rice that Doesn’t Stick

OK, we all know that clutter is something to avoid, and that piles of unopened mail is a major cause of clutter.

But what about gadget clutter? For some, this is an issue.Too many devices, too many different chargers, too many tangled wires. Where is that phone, pod, pad, kindle anyway?

Mashable recently ran a post on multiple-device charging stations. They come in a range of prices and styles, seemingly inspired by everything from Tupperware to Star Trek to the lawn out back. Functionally we might not be ready for a gadget declutterer, but aesthetically, we’re voting for the grass.


Mention something and we may think of its opposite. Black white, hot cold, tall short…clutter organization. On that note, we’d like to share the Sushi Memo Block, featuring egg, salmon, tuna, and fatty tuna. Once you eat through the top third or so, you have only rice left. And while sushi rice is sticky, the Sushi Memo Block is not. Each sushi is a small pad of paper, not adhesive post-it notes.

via Acrylo via Colossal via Matomeno

Mapping It Out

Design is an important part of what we do here at Branding Ideas℠. Coming up with new and creative promotional ideas that help communicate your message and brand is essential, but the design of your promotional items, your logo, and your product packaging are just as vital. The New York MTA will unveil their new NYC subway map design in June and, being the New Yorkers that we are, we’ve got an opinion! The new design is cleaner and clearer, and the color contrasts are a nice improvement, but we preferred the city parks in the bolder emerald green of the 1998 may design, as opposed to the new olive color. We think parks should err more on the side of tree color than dog urine, and they’ll be easier to find on a map. The subway lines now have a dark gray shading, intended to make them stand out more, but that could potentially cause confusion for people who use the MTA subway map to look for streets and intersections too. But these are minor complaints, and overall the map is an improvement over the last incarnation, and a big improvement over the grid maps used back when polyester bell bottoms were chic. Check out The New York Times for a more detailed look at MTA subway maps past, present and future!