Branding Ideas℠

5 Terrific Trade Show Giveaways That Will Boost Your Brand

Bluetooth speakers are a popular trade show giveaway item

Bluetooth speakers are a popular trade show giveaway item

Exhibiting at a trade show can be an exciting opportunity for your business to connect with potential customers and clients. But how can you make sure you stay top of mind with them after they’ve left your booth? Promotional giveaways are often a great way to create lasting and effective brand awareness. Here are five ideas for great swag that will boost your brand at these events:

  • Tech gadgets – Particularly if you’re in the tech sector, tech gadgets are always a hot item. USB drives come in handy at conference time, as do power banks, earbuds, and styluses. You could also consider offering a raffle or a contest for a higher-value item, such as Bluetooth speakers.
  • Pens and notebooks – If you’re late for a breakout session but just ran into that potential client or business partner you don’t want to miss, you don’t want to be caught without a pen or a piece of paper for exchanging contact information or taking a quick note. We’ve all been there. That’s why pens and notebooks, while seemingly simple, can make thoughtful and effective gifts.
  • Branded care packages – Trade shows can be exhausting and physically draining. The people who come up to your booth may look like they’re doing fine, but they may be privately grappling with a headache, a rumbling stomach, or a blister from all that walking throughout the exhibitors’ hall. Branded care packages including a little TLC such as water, breath mints, aspirin, snacks, and even band-aids can make a lasting, positive impression.
  • Eco-friendly giveaways – As we all know, trade show attendees get lots of swag—so much so that they can begin to wonder about its impact on the environment. A lot of the most popular trade show swag, including tote bags, notebooks, and even eco-friendly USB drives, are among the many environmentally friendly promotional items you can give away.
  • T-shirts – Long the ubiquitous staple at trade shows, t-shirts are still an enormously popular item for giveaways. They double as free advertising for your company; they get worn on-site during the conference or event, spreading the word about your products and services.

Do you have a trade show on the horizon? We can help advise you on custom branded promotional products that can make a difference for your brand. Connect with us on Twitter and Facebook or call us at 877-881-6845 for creative and innovative branding ideas to help your company stand out and make a great impression.


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