Branding Ideas℠

QR Codes Get More Creative

The folks over at Mashable have a nice slideshow of QR (quick response) codes that break the mold and show just how much flexibility there is in the form.
We have mixed feelings about QR legibility.

On the one hand, it is sort of exciting to point your reader at an image without any idea where you are going to be taken. On the other hand, inserting something recognizable into your symbol might be the very thing necessary to get someone interested enough to scan.
qr code, Japanese Red Cross
Following the installation of a QR billboard advertisement for TIME Magazine near Time Square in New York City last winter, self-proclaimed Captain of The QR Code Galaxy, Nick Ford, reported on some issues between unfriendly designer codes and code readers, as well as questioning the quality of some of the linked content.

source: qranywhere

Incompatibility issues and the “gee whiz” factor of technology trumping content…do these issues sound familiar to anyone?

If you are new to QR codes and want to know more about them, check out 20 Interesting Things: QR Codes by the folks at the Lucky RethinkTank.

qr code cut into agricultural field

  Hello, World


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