Covering similar territory as a topic we posted back in March (“What’s in a Logo?“), CNNMoney.com posted an article yesterday titled “What’s in a New Logo?” It’s an interesting piece about how big brands like Apple, Starbucks, British Petroleum, IBM, Kraft Foods, Procter & Gamble, UPS, Walmart and Xerox have evolved their identities, often with controversial results. Most fascinating, we think,is the path Ronald Wayne’s original logo for Apple, depicting Issac Newton sitting underneath a tree with an apple hanging from it, has taken from a garage in 1976 to the universal chrome apple with a bite missing.
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