Branding Ideas℠

Smart Is the New Green

One of the simplest ways to go green won’t cost you anything but brain power. Back in November, we talked about ways to brand your product, project or business on a budget. Our very first tip was to brand smart, not cheap. Just because your resources are limited, that doesn’t mean you can’t be smart when gift-giving, and it certainly doesn’t mean you can’t be smart while at the same time trying to go green. Extend your brand by making a long-term investment: A single shoot bamboo potted plant with your brand on it, which we mentioned in our last post, will keep you on your clients’ and colleagues’ radars for months, if not years. And the cost is the same or less than many high-end, not-so-eco-friendly promotional items. And your idea doesn’t even need to be literally green either. Strategically designed promotional ideas that are specific and targeted to your audience or marketing goals, as opposed to things your clients might toss in the trash, are eco-friendlier by sheer virtue of their usefulness. Browse through the Branding Ideas Blog for some fresh ideas or drop us a line to talk about ways your business can go green!


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