Branding Ideas℠

Coca-Cola & Ultra Records Unveil Olympic 2008 Promotion

The Beijing 2008 Olympic Games started on Friday and Coca-Cola, a proud sponsor of the games for the last 80 years and whose partnership with the International Olympics Committee will continue until at least 2020, has invited artists from all around the world to depict what the Olympics means to them. Eight Chinese graphic designers and design teams have been invited to create limited-edition aluminum contour Coke bottle designs celebrating the Beijing Olympics, while eight music artists—electronic dance music label Ultra Records’ Tiesto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar and Jay-J—have each composed a song expanding on one of the eight themes corresponding to the games and Coca-Cola’s Coke Side of Life brand marketing campaign. Branding Ideas thinks this partnership is a unique opportunity to bridge East and West, music and sports, and consumer and business. Visit the Beijing 2008 mini-site at MyCoke.com for more information on this cool promotion and fun added features including games, e-cards and free downloads. The Beijing 2008 Olympic Games air on the networks of NBC through August 24th.


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